Welcome to Aja Shop. A nurturing space and community to help you embrace mindful living and holistic well-being.
About Us
Redefine Modern Wellness With Aja’s Holistic Essentials
Embrace mindful living with eco-conscious crafts, natural skincare, healing botanicals, and movement rituals. Rooted in purpose, each product is made to nurture your body, calm your mind, and connect you with the Earth. Balance, beauty, and intention — all in one place.
Plant-Based Ingredients
Courses for Inner Growth
Handcrafted with Love
Conscious & Clean Beauty
Our goal is to inspire and empower everyday people to embrace mindful living through simple, holistic tools and creative rituals. We believe that by reconnecting with natural practices and supporting one another, we can nourish not just ourselves, but also our communities and the planet.
When you feel grounded in your body, confident in your choices, and connected to your creativity, you can show up in the world with clarity and joy. At Aja Shop, we believe the time to embrace your well-being — inside and out — is now.
There are no strict rules for living mindfully or crafting your personal wellness journey, but we’re here to guide and support you every step of the way. Whether it’s through our handmade creations, self-care courses, or conscious products, Aja is your space to master everyday moments with intention.
Our Story
Our story
The idea of Aja Shop was born from the longing many of us feel when modern life leaves us disconnected — from nature, from creativity, and sometimes even from ourselves.
As our founder began exploring more mindful living, she noticed how much joy and balance simple things could bring: crafting by hand, blending herbal remedies, or just creating small daily rituals of self-care. She realized that many others felt the same — they wanted to live more naturally and intentionally but didn’t know where to start.
What began as small gatherings to share handmade creations, herbal tips, and wellness practices soon turned into a growing community. Friends brought friends, and people started to discover that they could transform their everyday routines with little acts of mindfulness and creativity.
As interest grew, our founder decided to take this vision beyond her circle. In 2021, Aja Shop was launched as a space where anyone could access thoughtfully made products, courses, and inspiration to nurture their well-being. More than just a shop, Aja became a supportive space for those seeking to reconnect — with their bodies, their creativity, and the planet.
Today, Aja Shop continues to grow, offering handcrafted goods, holistic self-care courses, and a community that celebrates the journey of conscious living. We believe that when people feel grounded, inspired, and connected, they can bring positive change — not just to their own lives but to the world around them.
Happy Customers
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Our customers choose Aja for products that feel personal, natural, meaningful, and made with care. Their kind words and lasting loyalty keep us inspired.
Handmade Creations
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Every handmade piece at Aja is a reflection of love, intention, and artistry. From jewelry to greeting cards, each creation carries a personal touch you can feel.
Trees Planted
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With every purchase, you help us give back to nature. Our community-driven tree planting efforts support a greener, healthier planet — one tree at a time.
DIY Tutorials Published
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We love sharing creativity. Our growing collection of DIY tutorials helps you learn, create, and connect with the joy of making something by hand.
About Our Founder
Maya Sørensen is the founder of Aja Shop.
With a background in wellness coaching, sustainable product development, and community building, Maya brings her passion for holistic living into everything she creates. Before launching Aja Shop, Maya worked with eco-conscious brands and wellness retreats across Scandinavia, helping them craft authentic experiences rooted in natural living.
Driven by her desire to help people reconnect with their bodies, minds, and the Earth, Maya founded Aja Shop as a space for conscious self-care and creative expression. Through thoughtfully made products, online courses, and community gatherings, she has grown Aja Shop into a trusted destination for those seeking balance and inspiration in their daily lives.
For You. For Earth. For a Better Way of Living
Our Mission in Motion
A glimpse into the heart of Aja — where beauty meets intention.
At Aja, we believe beauty is more than skin-deep. It’s a reflection of care, creativity, and conscious living. This short video shares the story behind our brand — how we started, what drives us, and how we hope to empower every woman to feel seen, supported, and celebrated.
